Client: Lansing Buddhist Association Summary: LBA is dedicated to the teaching and practice of Buddhism. They frequently invite teachers from around the world to lecture, and often host large retreats. Currently they plan to expand their facilities in order to accomodate a growing membership. Analysis: Lansing Buddhist Association is fundraising for construction of the new complex, and BlueWave was tasked to design a mass mailing campaign as a primary component of those efforts. Target audience is LBA's dedicated and knowledgeable membership, as well as the broader community. Solution: Visually, the brochure conveys a sense of peace and lightness, reflecting Buddhist tradition. We provide people unfamiliar with the organization a solid, compelling overview, while also satisfying the membership who desire more detailed information.