Client: NOW Innovations Summary: NOW Innovations is a group of engineers and intrapreneurs who backed by investors, design and manufacture products to fill specifically identified market needs. Analysis: NOW tasked BlueWave to design a logo for their latest product, called the Equalizer. The Equalizer is a unique inflation device that is fast, easy to use, and extremely accurate. It is intended to be marketed to college and professional sports programs. Solution: The logo must be eye-catching and memorable, but simple. It should invoke the concept of the product in the viewer�s mind. After seeing the machine that the logo will be used on, we came up with several options for NOW to choose from, all of which refer to either the idea of inflation or to the �equal� concept.