BlueWave Studios
BlueWave Studios solutions portfolio contact
Tomorrow's Child
Dental Care of Wheatridge
Ki Design Solutions
Lansing Buddhist Association
World Wide Humanitarian Aid
Ingham County Safe Sleep Coalition
Michigan State University
NOW Innovations
GSL Architect
University of the Sciences in Philadelphia
Ferrilli Information Group
Ten05 Productions
Julie Crawford Photography
JAD Publishing
Client: NOW Innovations

Summary: NOW Innovations is a group of engineers and intrapreneurs who backed by investors, design and manufacture products to fill specifically identified market needs.

Analysis: NOW tasked BlueWave to design a logo for their latest product, called the Equalizer. The Equalizer is a unique inflation device that is fast, easy to use, and extremely accurate. It is intended to be marketed to college and professional sports programs.

Solution: The logo must be eye-catching and memorable, but simple. It should invoke the concept of the product in the viewer’s mind. After seeing the machine that the logo will be used on, we came up with several options for NOW to choose from, all of which refer to either the idea of inflation or to the “equal” concept.