BlueWave Studios
BlueWave Studios solutions portfolio contact
Tomorrow's Child
Dental Care of Wheatridge
Ki Design Solutions
Lansing Buddhist Association
World Wide Humanitarian Aid
Ingham County Safe Sleep Coalition
Michigan State University
NOW Innovations
GSL Architect
University of the Sciences in Philadelphia
Ferrilli Information Group
Ten05 Productions
Julie Crawford Photography
JAD Publishing
Client: Ingham County Infant Safe Sleep Coalition

Summary: The Ingham County Infant Safe Sleep Coalition is a partnership of local government, non-profit organizations, hospitals, and community groups. Their mandate is to inform the public of issues related to SIDS and to educate the public on infant safe-sleep.

Analysis: ICISSC is launching a new educational campaign entitled KISS (Keeping Infants Sleeping Safe), and needed a campaign logo as well as various educational material. Our primary challenge was to develop a logo based on "KISS" that projected a nurturing image without seeming provocative.

Solution: BlueWave Studios designed a logo utilizing soft pinks and blues, and that conveys a feeling of loving, protected sleep. The design is understated yet eye-catching. We then developed the promotional material around that concept.