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Client: Ingham County Infant Safe Sleep Coalition
Summary: The Ingham County Infant Safe Sleep Coalition is a partnership
of local government, non-profit organizations, hospitals, and community
groups. Their mandate is to inform the public of issues related to SIDS
and to educate the public on infant safe-sleep.
Analysis: ICISSC is launching a new educational campaign entitled KISS
(Keeping Infants Sleeping Safe), and needed a campaign logo as well as
various educational material. Our primary challenge was to develop a logo
based on "KISS" that projected a nurturing image without seeming provocative.
Solution: BlueWave Studios designed a logo utilizing soft pinks and blues,
and that conveys a feeling of loving, protected sleep. The design is
understated yet eye-catching. We then developed the promotional material
around that concept.
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